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Dealing with Jerks

Whatever you end up doing online, there is no getting away from Jerks. Jerks are everywhere. Usually they think they are better than you are. Their ego drives them to confront people with malicious words and actions…

Most of the time I am pretty good at ignoring them, but once in a while one will get under my skin. Sometimes they say things that are a direct blow at YOU and it becomes personal…..

BUT WAIT! I am guilty of lashing back. I’m not saying I haven’t. I need to keep myself in check…

Normally the best course of action is to walk away. Choose your battles wisely.

A jerk can really take you by surprise and make your blood boil. It can make you want to find his physical address and confront him or her…

I think the best thing to do is just take a walk. A break.

If it’s in a thread, don’t look at that thread again. Sometimes you have to defend your territory or something you believe in, but don’t get personal back… Just lay out the facts.

AS LONG as you are in business, you will have to deal with Jerks…

I used to think that people were generally good to each other. I grew up in a small town, in a middle class neighborhood, where everyone helped each other and were mostly friendly. No one stepped on each others toes. No one took advantage of each other…

Then I went in to business years ago and had a rude awakening… There are people that will seek you out and rob you blind…

Guard what you have. Take every precaution you can to protect your territory.

That Jerk you run into; keep an eye on him or her… Make a mental note. That might be the person that steals from you… They might be just having a bad day, but take note.

The world is full of Jerks and a lot of them have discovered the internet…

SOMETHING JERKS DON’T UNDERSTAND…

Building that type of reputation is not healthy. It will turn people against you that could have helped you. It will keep you from reaching your potential…

Build relationships. Help others. And don’t be a Jerk…





The Art of Storytelling

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.

Think about it. Which would you rather read, an interesting story, or a sales letter? Which are you more likely to remember a week from now, a compelling story, or a features and benefits comparison? And which are you more likely to buy, a story you can see yourself in, or a product that does x, y, and z?

If you think back on your most recent purchases, from the business coach you hired to the car you bought last summer, chances are you’ll find a story that resonated with you, and that drove your decision to purchase.

Stories About You

You’ve heard it time and time again: People buy from those they know, like, and trust. And part of getting to know you is hearing your stories. Your potential clients want to know how you came to be in business, what experiences you’ve had that drove your decisions, what lessons you learned along the way.

Your stories don’t have to be directly related to business to be powerful, either. That anecdote about the time you nearly got arrested for not having a valid driver’s license is the perfect lead in to a blog post about better record keeping. Or the story about how you accidentally seated two warring families together at your wedding reception? It’s just what you need to drive home a point about relationship building.

Stories About Your Clients

Otherwise known as social proof, stories about your clients are incredibly useful in your marketing and branding strategy. Testimonials, white papers, case studies and the like are all just stories, after all, and they showcase how you and your products have changed a life or a business for the better.

Stories About Your Products

Yes, even your products have stories to tell. Why did you decide to create that new coaching program? What will it help your clients achieve? Who is it not suited to? These stories and more can show your potential clients more about your products and services than any sales page ever will. When you openly share your thought processes as you were creating your program, buyers will instantly know if it’s a product that will work for them or not.

Clearly, stories have a lot of power when it comes to branding and marketing, but you have to use caution. Beware of the awkward insertion of a story just because you’ve heard it’s good for your marketing. If you find yourself midway through a blog post and you write something like, “but anyway, enough of that, let’s get on with business” and then making a total shift to a completely different subject, chances are the story isn’t working.

But if you can tie your story in naturally to what follows, that’s your golden ticket to better branding, more sales, and a more profitable business. We love stories. Don’t be afraid to tell yours.